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Business plan

Business plan

Business Planning, Market Research & Valuation Services in Morocco

Data-Driven Strategies for Startups, SMEs, and Multinationals in Tanger, Casablanca & Nationwide

ACCOUNTING SERVICES Ltd empowers businesses across Morocco with actionable insights and financial modeling aligned with Moroccan market dynamics and global best practices. Whether you’re launching a startup in Tanger Tech, scaling an agro-industry project, or valuing a multinational branch in Casa Finance City, we deliver precision for growth.

Our Expertise

1. Business Plan Development

  • Investor-ready plans for startups, PMEs, and foreign investors

  • Financial projections compliant with CGNC and IFRS standards

  • Sector-specific templates for agriculture (Plan Maroc Vert), tourism, BTP, and tech

2. Market Research & Feasibility Studies

  • Competitive analysis for Tanger Free Zone exporters and Casablanca retailers

  • Demand forecasting in industrial zones (Tanger Automotive City, acceleration zones)

  • Regulatory landscape reports for NGOs, fintech (Casa Finance City), and renewable energy

3. Business Valuation & Due Diligence

  • Asset, equity, and enterprise valuation under IVSC and Moroccan GAAP

  • Mergers & acquisitions support for SARL, SA, and multinational subsidiaries

  • Transfer pricing analysis for cross-border entities

4. Funding & Investment Support

  • Grant applications for EU-funded projects and Moroccan Investment Charter incentives

  • Pitch deck preparation for angel investors and venture capital

  • Bank loan feasibility studies (attestation de faisabilité)

5. Sector-Specific Solutions

  • Agriculture: Value chain optimization and subsidy navigation

  • Tourism: Market entry studies for coastal resorts and cultural projects

  • Tech Startups: Valuation of IP, SaaS models, and R&D assets

  • BTP/Real Estate: Feasibility studies for industrial and urban developments

Why Partner With Us?

✅ Localized Insights: Deep understanding of Moroccan markets, from Tanger Free Zone exporters to Marrakech tourism.
✅ Global Standards: Valuation methods aligned with IFRS, IVSC, and OECD guidelines.
✅ Sector Agility: Expertise in agriculture, tech, BTP, tourism, and niche industries.
✅ Multilingual Team: Reports available in English, French, and Arabic

Industries We Serve

  • Agriculture & Agro-Industry: Plan Maroc Vert compliance and export strategies

  • Tech & Fintech: Tanger Tech, Casa Finance City, and Casablanca Technopark

  • Tourism & Hospitality: Feasibility studies for hotels, riads, and eco-lodges

  • Manufacturing/Export: Tanger Automotive City (TAG) and MedPort logistics

Strategic Location Coverage

We serve clients in:
📍 Tanger: Free Zone, TAG, Tanger Tech, and MedPort
📍 Casablanca: Casa Finance City, Technopark, and downtown hubs
📍 National: Rabat (government projects), Marrakech (tourism), Agadir (agriculture)
📍 Remote Support: Digital delivery for rural and international clients

Methodologies & Compliance

  • Valuation Methods: DCF, comparables, asset-based, and transaction multiples

  • Market Research Tools: SWOT, PESTEL, Porter’s Five Forces

  • Regulatory Adherence: Moroccan Company Law, OHADA, DGI tax guidelines

For All Entities & Goals

  • Startups: MVP validation and seed funding strategies

  • SMEs: Expansion feasibility studies and franchise modeling

  • Multinationals: Valuation for branch consolidation or divestment

  • Associations: Impact assessments for donor reporting

Turn Insights into Action

Claim your free 30-minute consultation to discuss your business plan, market study, or valuation needs.